AI Brand Book

A logo is easy.
A brand is the hard part.

Describe your brand and get the whole identity — an original vector logo, a colour and type system, applications, and the book that documents it. Free to see before you decide.

Start your brand book

Two things is enough. We design the whole identity around them — the mark comes out better when it has a system to sit in.

Free to see · your cover is yours to keep · no card to start

Original vector logoColour + type systemCommercial licence$49 once · no subscription
What you get

An identity, not an image.

The logo, in every form

The full lockup, the symbol alone, and the wordmark — true vector SVG with the lettering outlined, so it renders correctly on any machine without the font.

A colour and type system

A real palette with a neutral ramp, a type scale from display to caption, and one spacing unit used consistently — the things that make a mark read as a brand.

Applications

The mark shown working: on a card, in an app icon, reversed on a dark ground, and in a single ink for a one-colour press.

Usage rules

Clear space, minimum sizes, what not to do. The part that keeps an identity intact once other people start using it.

A 16:9 book

One slide per page, ready to present or send to a printer — and a package with every file and the licence.

A commercial licence

Yours to use on things you sell. No attribution, no per-export fee, no renewal.

How it works

Three steps, a few minutes.

Step
01

Describe the brand

The name and what it does is enough. Add the feeling you want if you have one in mind.

Step
02

We design the system

The mark, the palette, the type, the applications and the rules — designed together, which is what makes the mark hold up.

Step
03

See it, then decide

Your cover comes back with your logo on it, free. Keep the whole book for $49 whenever you are ready.

Why the system

Why not just generate a logo?

Because a mark designed on its own has nothing holding it to a standard. Ask for a logo and you get a shape. Ask for an identity and the same mark has to survive a business card, a favicon, a dark background and a one-colour press — and it is that constraint, not a better prompt, that produces something you would actually put on a building.

We design the system every time. The only decision left to you is whether to keep it, and you make that after you have seen it.

Questions

Before you start

01What do I actually get?+
An original vector logo — the full lockup, the symbol on its own, and a wordmark — plus a 16:9 brand book covering colour, type, spacing, applications and usage rules, and a package with the licence. The logo files are true SVG with the type outlined, so they render correctly everywhere without needing the font installed.
02Why a whole brand book if I only want a logo?+
Because it is what makes the logo good. A mark designed on its own has nothing holding it to a standard; a mark designed as part of a system has to work at 16px, on a business card, on signage and in one ink. We generate the system either way — you just choose whether to keep it.
03Is it free to try?+
Yes. You describe your brand, we design it, and you see the cover with your logo on it before paying anything. If you do not like it, you have spent nothing.
04What does it cost?+
$49 once for the complete book — no subscription, full commercial licence, yours to use on products you sell. If you are building several brands, Pro at $69/mo a month includes them.
05Can I use it commercially?+
Yes. The licence is commercial and included — websites, packaging, merchandise, signage, social. No attribution required.
06How long does it take?+
A few minutes. It is designing a complete identity rather than filling in a template, and the wait is most of the reason the result is worth having.

Start with your brand name.

It takes a minute to describe and a few to design. Seeing it costs nothing.

Design my brand book