Identities with a pulse.
Names, marks and mascot systems built to stretch — a logo you can animate, a cast you can grow, and guidelines that keep it all coherent.
A system, not a screenshot
Naming & voice
Names, taglines and a tone of voice that sounds like a point of view, not a committee.
Logo & marks
Primary mark, responsive lockups and monochrome variants — drawn for print, screen and motion.
Mascot & illustration
A cohesive character family with shared construction, line weight and personality.
Guidelines & motion identity
A living system: color, type, motion rules and usage — so anyone can stay on-brand.
A cast, not a logo
One of our in-house mascot systems — every character drawn to the same rules, so the brand can add a new face any time. Tap any to view.
Panda
Penguin
Rabbit
Deer
Koala
Hedgehog
Characters, on demand
Brand creatures generated inside our own tools — the mascot system that draws itself.
Friendly bot
Blob alien
Star sprite
Cloud buddy
Toadstool
Little ghost
Range across styles
From wordmark to pictorial to fluid mark to badge — a logo language for any brand temperament.
Wordmark
Pictorial
Fluid
Lockup
Line badge
Duotone
Small marks, big presence
Icon-scale marks built to hold up at a favicon and a billboard alike.
Blossom
Heart
Rocket
Sun
Building a brand?
Whether it's a rename or a full rebrand, we'll shape the system with you.